Project story · Event branding
Lux Cozi Retailers Meet, Delhi
A full-venue takeover — entrance avenue, stage, hall and product zones — designed, fabricated and installed by Creative Nexus in seven days.
Concept to handover
Print & fabrication
Branded elements
Full venue install
The brief
One night to turn a venue into a brand
Lux Cozi needed their annual retailers meet to feel like a campaign, not a conference. Every touchpoint from the driveway to the stage had to carry the same visual language, and the venue could only be accessed the night before the event.
What we delivered
- Entrance avenue of 12 lit brand pillars
- Main stage LED frame and step-and-repeat backdrop
- Registration desk, standees and directional signage
- Product display units and table branding
- Photo-op wall and welcome arch
- Overnight install, show-day standby and dismantling
Timeline
Seven days, start to handover
- Day 1Brief & site recceMeasured the lawn, entrance avenue and banquet hall, mapped sightlines and power points, and locked the element list with the client's marketing team.
- Day 2Design & approvalsAdapted the campaign key visuals to gate pillars, stage backdrop, LED content frame and directional signage. Approvals closed in a single round.
- Day 3–4Print & fabricationLarge-format printing in-house, MS and wooden frame fabrication, lamination and quality check of every panel before dispatch.
- Day 5Transport & stagingNumbered crates by zone so nothing had to be searched for on site. Backup panels printed for the three highest-risk elements.
- Day 6 (night)Overnight installationTwo crews worked in parallel — outdoor avenue and indoor stage — with lighting and LED sync completed before sunrise.
- Day 7Show day & handoverStandby team on site through the event, plus same-night dismantling and clean site handover to the venue.
Challenges
What could have gone wrong
Venue access only after 10 PM
Pre-assembled every pillar and frame at our Sahibabad unit so on-site work was fixing and levelling, not building.
Outdoor pillars had to read at night
Backlit vinyl with warm garden lighting and a matte laminate to kill glare from the venue's own lamps.
Stage backdrop had to match the LED screen colour
Printed a colour-matched proof against the actual LED content so the printed panels and screen looked like one surface.
Zero margin for reprints on show day
Duplicate panels for the gate, stage and logo wall travelled with the crew and were never needed — but were ready.
Project photos